Signals in the Noise – Insight Engines Magic Quadrant 2021
Every quadrant report generates questions related to how vendors plot to the quadrants. Typically, all vendors who spent significant time with Gartner place well. There is considerable pride for the vendors that do well and questions on ranking criteria for those that did not as the quadrant ranking reflects their management and vision. Additionally, customers will often use this report alone to shortlist any search-specific ‘search’ projects. So, there are immediate benefits to a strong placement on the Quadrant. The Quadrant coming out later than usual did not reduce questions, even with our lower expectations for the report due to its short absence.