time lapse photography of tunnel

Introducing: MC+A Connector for Elastic App Search

Reducing the Technical Complexity of Delivering Intelligent Experiences with Elastic App Search

As an Elastic advanced reselling partner, we work with many organizations as they choose Elastic App Search as the platform to build their next digital experience for their customers and users.  App Search allows technical leadership within an organization to deploy the power of Elasticsearch as well as intuitive out of the box business-friendly dashboards in one pass. It is an organizational win/win.  With App Search, you can leverage Elastic’s seamless scalability, well-maintained dev clients, and thorough documentation along with dashboards that empower business and content owners to take a more active role with tunable relevance controls and robust analytics.

Delivering better intelligent digital experiences, however, relies on data. Before you can provide more relevant digital experiences, you need connectivity to the source repositories that contain the data essential to your users and customers.  These data repositories often reside in locations outside of the interfaces or experiences your users interact with regularly.  Connectivity is to data is key for delivering profound experiences.

App Search’s flexibility to data ingestion can make getting data into App Search challenging depending on the use case, especially if you want to web-based content in your App Search instance or on-premise Elasticsearch index.

“Our clients who’ve used our output connector get over the, ‘I like this but how do I get my data into it hurdle’.  Once we do that, we are engaging with them on how can we use this combined technology to build intelligent experiences.”

MIchael Cizmar, Managing Director, MC+A

Enter MC+A’s App Search Output Connector for ManifoldCF

MC+A created the Elastic App Search connector that expands the capabilities of the industry standard for open source data synchronization, ManifoldCF.  ManifoldCF allows you to send data from a variety of input connectors to any output source, now including Elastic App Search. As part of this effort, MC+A has been working with the ManifoldCF developer community for the past few months, contributing to the open-source Elastic output connector. 

The MC+A’s App Search connector solves a major App Search pain point by allowing you to pair App Search with ManifoldCF’s web crawler.  By using MC+A’s App Search connector, you can deploy the foundational components of a search solution with relative ease.  The web crawler supports forms authentication and recrawling that you would otherwise have to piece together.  The solution is flexible, supporting deployment either on-prem or to Elastic’s cloud offering of Managed App Search.

Why Use the App Search Connector?

App Search is a great search product, but it does not have the means to crawl and ingest data.  It becomes incredibly more powerful with actual data.  Additionally, MC+A has over 15 years of experience developing digital search experiences, so you are in great hands to create the knowledge that your users demand.  The key to these experiences is data.  We know a lot about data as we have developed dozens of commercial connectors to address specific customer use cases and possess in-depth knowledge in best practice approaches to connectivity and ETL.

Your Content + Your Deployment + Your UI

With the release of Elastic Search 7, you can combine multiple engines through the meta engine feature and expose them through Elastic’s headless UI.  You aren’t bound to a full UI Framework, and it can be injected into your existing site seamlessly.  This flexibility provides your organization with a platform for delivering truly optimized intelligence digital experiences.

We advocate an extreme coupling of the experience to the outcome.  For organizations to deliver a mature and intelligent experience or to move from providing search to providing insights, it requires removing the opt-in requirement for search. Search needs to be emergent from the user experience and existing business workflows.

Start a trial today

MC+A is a top tier Elastic partner with over 15 years of experience in the search field, having received awards from Google for our innovation along with mentions in analyst reports like Gartner’s Magic Quadrant.  Contact us today, and we’ll arrange a 15-day trial of the connector and App Search.

App Search Conversion

  • This field is for validation purposes and should be left unchanged.
Scroll to Top