How your automotive e-commerce site can compete with Amazon

Amazon-like experiences for your auto parts e-commerce site give you an edge. According to CNBC, while other areas of the economy add payroll, retail “is one of just two industries that have lost jobs over the last few years.”  This reduction in jobs is the resulting outcome of consumers shifts focusing on online convivence and a focus on lower prices.  The …

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Cognitive Search and User Intent

What’s in-between your users and a great experience is a search box. – Michael Cizmar Cognitive Search – The Forrester Wave update Last week, Forrester released “The Forrester Wave™: Cognitive Search, Q2 2019.”  Released initially in 2017; this report validates technology vendors across a variety of categories including market presence, strategy, and their current offerings …

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AI Improves User Experience for Aftermarket Auto Parts

The Aftermarket is e-Commerce Recently, Hedges and Company reported that auto parts sales directly influenced by digital and e-commerce will increase to $152 billion by 2021.  Modern e-commerce is more than just having a storefront is all about search.  Industry research is suggesting that there are at least 70 million aftermarket products searches every month …

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Webinar: Customers Don’t Buy What They Can’t Find

Bringing Insights to Catalog Search Insight engines augment search technology with artificial intelligence to deliver insights — in context and using various modalities — derived from the full range of enterprise content and data. Gartner E-Commerce success is measured by conversions. Improving conversion rates is key for driving revenue. In the past maintaining the underlying …

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What Next? From Search to an Insight Engine

Insight Engines are emergent leading you to the next best action. Moving on from Enterprise Search to Insight Engines Enterprise search is a term used to describe a mature technology sector that focuses on indexing content from many business knowledge repositories (File Shares, Salesforce, ServiceNow) and making it securely retrievable within an organization.  There have …

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Webinar: What’s Next: 5 Insight Engine Features to Implement Right Now

Answering the Question of…”What Now?” Insight engines augment search technology with artificial intelligence to deliver insights — in context and using various modalities — derived from the full range of enterprise content and data. Gartner Recorded on: Tuesday, February  26th Michael Cizmar (@michaelcizmar), Founder and Managing Director here at MC+A for a webinar answering the …

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Reflecting & Looking forward – Insight Engines adoption drives growth

A quick update: Insight Engines propel MC+A’s > 100% YOY Services Growth. Starting in 2016, MC+A began the transition from the Google Search Appliance to the next generation of search-related technologies.  Gartner classified this combination of search ingestion and machine learning technologies as “Insight Engines” in their Magic Quadrant report as a search platform that …

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GSA Replacement Pro Tip: You Should be Mapping Fields

Why Field Mapping? The Google Search Appliance was effectively schemaless and required no mapping of content source fields and metadata to an internal schema. The schema-less design is in complete contrast to every other search index. Through the many migrations that we’ve performed in the past year, we’ve noticed an emergent pattern where our customers …

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