Insights

MC+A’s Response to Covid-19

The MC+A team, like many of you, is following the ongoing situation with COVID-19. First, we would like to say that our thoughts are with everyone affected by this disease and its ancillary impact on the global community. Second, I want to state that MC+A remains committed to our customers’ success and are continuing to …

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MC+A expands investment in Elastic’s Ecosystem as an Elastic Advanced Reseller

Chicago based technology firm’s investment in the Elastic technology ecosystem expands solution offerings to customers seeking strategic consulting and implementation services focused around the Elastic Stack. CHICAGO, IL – [March 12, 2020] – Michael Cizmar + Associates, LTD (MC+A), a technology consulting firm and provider of advanced search, analytics and big data solutions, today announced …

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How your automotive e-commerce site can compete with Amazon

Amazon-like experiences for your auto parts e-commerce site give you an edge. According to CNBC, while other areas of the economy add payroll, retail “is one of just two industries that have lost jobs over the last few years.”  This reduction in jobs is the resulting outcome of consumers shifts focusing on online convivence and a focus on lower prices.  The …

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Cognitive Search and User Intent

What’s in-between your users and a great experience is a search box. – Michael Cizmar Cognitive Search – The Forrester Wave update Last week, Forrester released “The Forrester Wave™: Cognitive Search, Q2 2019.”  Released initially in 2017; this report validates technology vendors across a variety of categories including market presence, strategy, and their current offerings …

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AI Improves User Experience for Aftermarket Auto Parts

The Aftermarket is e-Commerce Recently, Hedges and Company reported that auto parts sales directly influenced by digital and e-commerce will increase to $152 billion by 2021.  Modern e-commerce is more than just having a storefront is all about search.  Industry research is suggesting that there are at least 70 million aftermarket products searches every month …

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What Next? From Search to an Insight Engine

Insight Engines are emergent leading you to the next best action. Moving on from Enterprise Search to Insight Engines Enterprise search is a term used to describe a mature technology sector that focuses on indexing content from many business knowledge repositories (File Shares, Salesforce, ServiceNow) and making it securely retrievable within an organization.  There have …

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Reflecting & Looking forward – Insight Engines adoption drives growth

A quick update: Insight Engines propel MC+A’s > 100% YOY Services Growth. Starting in 2016, MC+A began the transition from the Google Search Appliance to the next generation of search-related technologies.  Gartner classified this combination of search ingestion and machine learning technologies as “Insight Engines” in their Magic Quadrant report as a search platform that …

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GSA Replacement Pro Tip: You Should be Mapping Fields

Why Field Mapping? The Google Search Appliance was effectively schemaless and required no mapping of content source fields and metadata to an internal schema. The schema-less design is in complete contrast to every other search index. Through the many migrations that we’ve performed in the past year, we’ve noticed an emergent pattern where our customers …

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