MC+A Insights
Asynchronous Tracking Code for Google Analytics
Yesterday, Google announced a new Asynchronous Tracking Code for Google Analytics. While initially in Beta, the code will allow for tracking of events before all the scripts on your page load. Should be a great improvement for rich media or large content site tracking.
The new tracking snippet offers the following benefits:
- Faster tracking code load times for your web pages due to improved browser execution
- Enhanced data collection and accuracy
- Elimination of tracking errors from dependencies when the JavaScript hasn’t fully loaded
If you’re ready to dive in head over to the Asynchronous Tracking Code Section on Google Code.