It’s only good if it’s win / win. What does that really mean?
January 29th, 2009
Most likely, you have heard this saying before, but have you really thought about what it really means?
Quite frankly, there are times when I have felt like it would be better when I win and the other party loses. This may be true in cheering for your favorite sports team or even more so if you are on the team. However, in business, it’s different. Think about it. Do you really want the cheapest price? Or would it be more accurate to say you want the best value?
Before you answer, think about this.
Cheapest price = short term actual cash leaving your company’s balance sheet and going to the company you are buying’s balance sheet. If short term is ALL that you are interested in, then this may be a good philosophy. Granted, in business, the “what have you done for me lately” philosophy will always be a factor. But, more importantly for most of us, we want and need to be a going concern for the long term. With this in mind, my argument for having a win / win philosophy fits the business model more appropriately. Let’s say that your company can buy a widget from “The CP (Cheapest Price) company” or from “The BV (Best Value) company”. Buying from the CP company, like I mentioned before, means the least out of your Cash Account……for now. What about the support that you need later? Is it possible for a company to sell at the cheapest price AND to be able to pay a competent support person to provide you support later when you need it? Good luck, you’ll probably be on your own, wasting time and money. One step further, will they even be in business for you to contact them?
Let’s take your company’s need to implement a GSA, Workshare, or Connectbeam solution. That’s where MC + A becomes the BV company. You could buy the GSA, for instance, from a reseller and pay your IT professionals their salary (time and opportunity cost) to figure out a basically one time, one use implementation and not know if you are getting the full capability out of your GSA… or you could engage MC+A and have your GSA up and running, using very little of your own IT resources and know very confidently that you are making the most of your new GSA purchase in as little as a few days.
That’s win / win.
